Daughter of Aditya Birla, at the age of 17, Neerja Birla decided to ignore the weight of her surname and followed her heart by starting her own microfinance company called Svatantra Microfinance.
The success that followed made one thing evident-Ananya Birla doesn’t waste time in pursuing and realising her dreams.
At a time, when most people of her are struggling to find clarity and direction, Ananya, on the other hand, is exuding brilliance in everything she finds difficult
She is also an active campaigner of a mental health treatment. She is also going to launching her own e-commerce venture, named curocarte.
After all these work, she is making her new avatar, pop star.
Last Saturday, the young musician launched her debut international single ‘Livin’ the life’ at a glitzy event in Mumbai which was attended by Hrithik Roshan, Sooraj Pancholi, Dino Morea and Sohail Khan. A mix of EDM and pop, the track has been mixed by Dutch DJ Afrojack and composed and written by Ananya and American producer Jim Beanz. The duo then recorded the track at a studio in Philadelphia.
The single was a result of a one-year long collaboration between her and Beanz, who has previously worked with international pop stars Demi Lovato, Nelly Furtado.
“Livin’ the Life’ is all about celebrating life and spreading love and kindness in the world. By coming out of adversity, one can start to see beauty, and that’s how the song came about,” she states when asked about the inspiration for her debut single.
Many would call this shift of hers from a successful entrepreneur to the newest musician on the block unforeseen, but as it turns out, it was always on the cards.
Ananya’s tryst with music began early. She played the santoor and guitar while growing up and counts The Fray, Ed Sheeran and Cheryl Cole as her inspiration.
However, it was only during her time at the University of Oxford, did the musician inside her breathe life. Singing and playing guitar at live gigs became a regular occurrence so much so that in two years, she had performed at over 70 gigs and in essence, found her calling.
She now writes lyrics, composes music and has plans to launch a soul and R&B album soon. In fact, she has already started writing her next track. It goes without saying that music consumes her.
When you ask Ananya, what music means to her, pat comes the reply.
“To me, music is about life in totality and love in its purest form. It’s about capturing and expressing your emotions and celebrating everything about life.”
A Music Video Of her
Watch this sensual music video by Ananya Birla and dance on this rhythm